1. Scientific experiments
2. Productive activity
1. 'Mentally disturbed scientific experiments'
2. 'Mentally disturbed productive activity
The MADLAB is an artist collective formed by five students of the Gerrit Rietveld Academy. The MADLAB is not an artistic movement,it does not dictate a certain method or form of making work, rather it is a group made for the sharing of ideas. The focus of the MADLAB is on process, the idea of taking an unformed idea and running with it until something of interest comes out. Although the MADLAB does not inform a certain style or method of working, it courages collaboration between its members, the idea being that through collaboration work can be achieved that would not be possible through the mind or hand of one artist.
The MADLAB Manifesto as a publication, was designed in collaboration with graphic designer Andreea Peterfi. When opened it is a publication in two halves. On the left hand side of the spread, the text is laid out in a clear sober manner, the idea being that one should be able to read the text with out distraction. On the right hand side a sequence of images can be seen, when leafed through in quick succession these pages become like a flip book, as the images come to life. The idea is that this will lead one though the book, the progression of images as a sequence encouraging the reader to keep on going until the end. The images as a progression also mirror the text on a metaphoric level, starting at the beginning as an unformed idea and gaining meaning as one progresses through the book.
The MADLAB Manifesto, as any manifesto, is an attempt at putting down in writing the ideas and thoughts of the group. It runs to 49 pages and was printed in by TWO PRESS in London using the Riso printing technique.